Laetitia Casta in French Elle. Picture from Fashion Gone Rogue.
Tuesday, 5 January 2010
SS10 ad campaign round-up
Marc by Marc JacobsThe SS10 advertising campaigns are starting to appear. Time to start dissecting! So far, Raquel Zimmerman for Chloe is my favourite: all '70s-inspired androgyny and tailored khaki. Has anyone else noticed the similarity Celine, designed by Phoebe Philo, erstwhile Chloe designer? The models head is cut off for the ad, as it is in the Jimmy Choo campaign, which is reminiscent of a cool, streetstyle blog. Marc by Marc Jacobs is also going for the hipster girl, featuring Hannah Holman (who was one of the faces of Miu Miu last season). Chanel is out on its own, conceptually, as usual, and has used Freja Beha Erichsen again in a Spanish toreador fantasy. Gucci has also recycled its model, in the form of Natasha Poly. Anja Rubik is fresh-faced for Fendi.YSL continues its high concept approach, this season using Natalia Vodianova as muse. Dior has Karlie Kloss to channel Lauren Bacall, and Louis Vuitton gets a tousled Lara Stone to play Brigitte Bardot. In the celebrity corner, Georgia Jagger pouts for Versace, and Madonna plays a Sicilian housewife for Dolce & Gabbana. Overall, though, it seems like there's a return to using current models, as opposed to latter-day supes (except for Claudia Schiffer, who reprises her job as the face of Salvatore Ferragamo, and Christy Turlington for Bally) or celebs.
Monday, 4 January 2010
Sunday, 3 January 2010
Cathy Horyn throws down the fashion gauntlet
I'm glad to see Cathy Horyn, fashion critic for The New York Times, challenging fashion brands to be more creative with their websites, in her blog On The Runway. I agree that Hermes has a fantastic site, and she's right to mention Burberry, who've been going to a lot of effort to engage their customers via the web. Horyn was referring to the big fashion houses - in particular Chanel - as being backwards, web-wise, and chides their misguided approach in inviting "those pesky fashion bloggers" (that would me, then) to their shows (she must be excluding Marc Jacobs here, who invited teen blogger Tavi to sit front row as a reflection of the fashion zeitgeist rather than a desperate attempt to attract free publicity). Horyn didn't mention Alexander McQueen, whose attempt to utilise the web was perhaps the most inspired but which was ultimately a victim of its own success: he hired Lady Gaga to perform at his SS10 show which was streamed live on Show Studio: the pop star posted the fact on her Twitter site, causing Show Studio to crash. If anything, it showed that a) the Gaga is worth her hire fee and b) fashion and the web are in the infancy of a very beautiful friendship.
Saturday, 2 January 2010
A fresh face for 2010
Kasia Struss, the Polish model, is my hunch for a favourite new face for 2010. As well as featuring on the December cover of Vogue Italia, alongside Christy Turlington, Gisele and Lara Stone, and nabbing a few campaigns like Chloe AW09, she suits the new mood of restraint in fashion (see previous post). Here's a piccie of her I found on models.com, taken by Craig McDean in the most recent issue of Interview.
Friday, 1 January 2010
What 2010 looks like
There's only so much shimmer, lace and frou frou a girl can take. It's like we've been stuffing our faces with rich gateaux for the past few years, and suddenly we feel like switching to green tea and a much-needed detox.Phoebe Philo's SS10 collection for Celine, which is so subtle it passed virtually unmentioned at time of showing, seems to be becoming the collection that defines the new mood, with the likes of Suzy Menkes using it as an example of a return to chic sportswear.
2010: It feels so fresh.
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