I wonder why? For the money? And why not wait for Topshop to ask her? They surely are the perfect fit. Madewell is a heritage denim brand, so maybe she decided she wanted to go with something more niche. Although she's never photographed in jeans. Hmmm. Anyway, I'm not sure about these designer / celeb collaborations any more. Alexa is a chic girl, but I think people are coming round to the fact that just because a celebrity's name is attached to something, it doesn't mean they should buy it. Picture from The Fashion Spot
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