Wednesday, 6 January 2010

Magazines vs the internet

As magazines struggle with dwindling sales in the face of the internet's burgeoning power, The Last Miaow likes to keep a beady eye on how the relationship is shaping up between the two. In one development, American Vogue  has done a deal with Gilt Group, a member's only online discount shopping portal,where, for the first time, readers can "shop the issue" through the Gilt website. Elsewhere, SHOWstudio has been used as a showcase for a project between Nick Knight and British Vogue. Both cases are examples of how, rather than destroying it, the internet can enhance the print magazine experience for readers.

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